5 Elements of an Awesome and Engaging Infographics

Today we have a guest post by Sam Makad

5 Elements of an Awesome and Engaging Infographics

Infographics are regarded as some of the most engaging types of content you can have on your website. Therefore, it would be useful to know how to create an infographic that can live up to its full potential. The reason why infographics are so popular is because they can turn dull or mundane topics into something interesting to look at.

For example, an infographic that shows the difference between any graphic design company and web design company is far more interesting than simply droning on about it in a presentation with dull slides. Moreover, you can present something in a serious or funny way. It is completely up to you, so that you can easily cater to your target audience. If you want to create good infographics, here are some elements you should definitely introduce.

Fresh, insightful and concise information

An infographic will be truly engaging if it is up to date. So, you will need to provide the most recent information, in order for it to draw attention. People want to learn about the latest happenings, so give them what they want. It is common practice for infographics not to expand too much on a particular topic, since they are not here to give people opinions and elaborate explanations; they give concise and direct information of how things are and how they were.

Useful pictures and a quality visual approach

Infographics also rely on the use of pictures to exemplify something. If you are doing an infographic on mental disorders, on jobs, on a topic related to clothing or food, you should always have a quality graphic representation of all central elements. Also these pictures can serve as symbols. If you are for example explaining how someone should dress, you can point out every piece of clothing on the image. Here are some great examples of how to use images in your infographics.

Statistics

Infographics should contain statistics, because this is the most precise and concise piece of information you can provide. Statistics allow users to draw their own conclusions about a certain topic like when is the best time to sell something, or to go on a vacation, or what to eat, etc.

Good organization and hierarchy

Your infographics should have a hierarchy. Basically, what you find most important, or a jaw dropping fact, should be on the top of your infographics. You begin with that fact and then organize the rest of the infographic in order to solidify and exemplify that fact.

The right colors

Finally, do not use too bright or too dark colors. Make sure that colors do not prevent the text to be read or the images to be seen. So, work on color compositions. Make sure they are not too randomized, because your infographics should not look like a rainbow.

To sum up, an infographics should have an interesting design, good organization, and a quality color composition. Find the most impactful information as your leading actor, and also make sure you use a good font size, so that everything can be read clearly. Look at the examples of other infographics to find inspiration and to see how it’s done.

All of these things are possible to do in iPiccy. You can use various sources to find your images and then adjust them for use in an infographic. After you do that, iPiccy has a wonderful volume of fonts and texts to use for your statistics and facts.